Who We Are
Born and raised in Mexico. Educated in business and technology. 20+ years navigating the country's most complex ecosystems — from healthcare and media to real estate and entrepreneurship.
What I've learned after two decades: most foreigners who struggle with Mexico aren't struggling with the country — they're struggling with the gap between their expectations (shaped by US/Canadian frameworks) and Mexican reality.
Solera exists to close that gap. We don't sell properties. We guide buyers through a process that's genuinely different from what you know — and we do it in plain English, with full transparency at every step.
Every call, every document explanation, every negotiation update — in English. No language barrier, no lost nuance.
We don't represent developers or sellers. Our job is to protect your interests — including recommending you walk away from a deal that doesn't add up.
Notarios, attorneys, property managers, contractors — we introduce you to people we've worked with, not random referrals.
We use verified SEDATU, SESNSP, and SCT data to back every market claim. No invented projections, no manufactured urgency.
I've worked alongside American and Canadian business partners for most of my career. I understand how you think about risk, returns, legal protection, and process. More importantly, I understand where that mental model breaks down in a Mexican context — and how to bridge the gap without losing anyone on the way.
The Riviera Nayarit is, in my view, the clearest value opportunity in Mexican coastal real estate right now. I built Solera to connect buyers who understand the thesis with the local knowledge to execute it correctly.